Influence: Equifax credit score distribution company botches

On the heels of this week other fun with Equifax ("UPDATES > ENRICH > EMPOWER"), consumers top finance expert and Equifax blogger Ilyce Glink cross-promotes another of the myriad of projects with a link to a video with some muckety-muck is described as an Equifax Executive.  And it's a hoot.

CBS moneywatch.com, Glink writes: "according to the blog of FICO credit approximately 18 percent of the population has a credit score FICO between 800 to 850, but the highest score credit I've heard is 830 (feel free to post yours below).A little more than 25 percent of the population has a credit score below 600. "[incidentally: creditscoring.com, see: "two and two: Credit scores fall, AP, part II"]

However, there is an angle of edge as the hijinx sinks with a link to a slinks rinky dink-Glink think video. Executive, some dude named Steve, identified as "President, Equifax Personal Information Solutions" Member, "I think that less than one percent of the population has more than 800."Activate the camera and watch him Go ().

It is more than a startling flub: misinformation is accompanied by the actual words on the screen, in writing, in your face: "less than 1% have 800 or higher."

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